For the past 7 years I have been helping the good folks at S2 Creative, a division of The Martin Agency, generate over 1500 pieces of original content per year for the Walmart Smart Network. This connected network of more than 25,000 screens reached over half a million Walmart shoppers each month. When you consider that S2 was the sole provider of content for what was the 5th largest TV network in the country, you begin to see just how busy we were!
As the Senior Studio Artist with S2, it was my job to not only serve as studio artist, creating both vector- and photo-based comps for a variety of different art directors, reworking supplied art or recreating from scratch to meet our specs, etc., I also served as digital illustrator and retoucher, creating the art used in the final animation and retouching studio photography to create the best looking ads possible for our clients. Speaking of clients, S2 had a client list that most agencies would envy: Dole Food Company, Hewlett Packard, Starbucks, Colgate, Disney, Glade, KraftHeinz, Febreze, just to name a few.
Prior to my years with The Martin Agency/S2 Creative, I served 17 years as lead production artist for several of Richmond, VA’s largest printers, honing my craft as a digital artist by helping the best of Richmond’s advertising community see to it that their digital art printed correctly. Once the print industry began moving in the direction of the PDF workflow, which required the artists to provide press-ready art to the printer themselves, I read the writing on the wall, took my problem-solving and imaging skills to the creative side of the street, and haven’t looked back. Since 2005 I have served the Richmond advertising community as a print production coordinator, imaging specialist, digital illustrator (in both bitmap and vector), photo retoucher, studio artist, and occasionally art director. Three years with Rightminds (a Richmond area marketing company) working on accounts including LandAmerica, S&K Famous Brands, and Special Olympics; two years as a freelancer working with Qorvis Communications/Spurrier Media on the Virginia Lottery account, then The Martin Agency picked me up for their new S2 division, and here we are!
When not in front of the computer, I can often be found working around my property in eastern New Kent, kayaking, or making music with friends.